How can we design European consumer policy to help achieve the sustainability goals of the United Nations’ Agenda 2030? What contribution can we expect from the European Commission’s New Consumer Agenda? How can we ensure sustainable consumer protection that also allows for climate protection, participation and fairness? What kind of consumer models will we need in the future? What role does the COVID-19 crisis play? As part of the virtual Consumer Day on 1 December, high-profile representatives from politics, academia and civil society throughout the European Member States will discuss these and other issues relating to the development of a sustainable and future-proof consumer policy.